Privacy Policy — Pearl Reef

Effective date: July 27, 2026

This Privacy Policy applies to the Pearl Reef app ("the Application"), published by Keld & Co. ("the Service Provider," "we," "us"). It explains what information is and is not collected when you use the Application.

Information Stored On Your Device

Your game data — scores, progress history, day streak, and the display name you choose — is stored locally on your device using standard on-device storage. This data never leaves your device, is not transmitted to us, and is not accessible to us. You can permanently delete all of it by deleting the Application.

Advertising

The free version of the Application displays advertisements served by Google AdMob. To provide and measure ads, AdMob may collect and process certain information, which may include:

• A device advertising identifier (IDFA), where you have permitted tracking
• General device information (device type, operating system version)
• Ad interaction data (impressions, clicks)
• Coarse, non-precise location derived from your IP address

This information is collected by Google, not by us, and is governed by Google's Privacy Policy: https://policies.google.com/privacy. On first launch, the Application will ask your permission to track using Apple's App Tracking Transparency prompt. You may decline, and the Application remains fully playable. Declining limits ads to non-personalized advertising.

Purchasing a Premium subscription removes all advertisements.

Subscriptions

The Application offers an optional auto-renewing Premium subscription, processed by Apple through your App Store account. We use RevenueCat to manage and validate subscription status. RevenueCat processes a pseudonymous, app-generated identifier and your subscription transaction status; it does not receive your name, email, or payment details, which are handled solely by Apple. RevenueCat's Privacy Policy: https://www.revenuecat.com/privacy.

Information We Do NOT Collect

We do not collect your name, email address, contacts, precise location, or account information. We operate no server that stores your personal data, and we do not sell your data.

Children

The Application is intended for a general audience and is not directed to children. We do not knowingly collect personal information from children. Advertising is configured for a general (non-child-directed) audience.

Your Choices

• Tracking: decline the App Tracking Transparency prompt, or change it anytime in iOS Settings › Privacy & Security › Tracking.
• Ads: subscribe to Premium to remove ads entirely.
• All local data: delete the Application to remove everything stored on your device.

Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected here and in the App Store privacy information before a new version is released.

Contact

Questions about this Privacy Policy may be sent to support@keldandco.com.

Keld & Co. · support@keldandco.com